AS2 Task 2: Ideas Generation

Ideas Generation

First Idea

The contents of our first idea was that we would have somebody watch something on their phone whilst listening through their headphones. Soon afterwards, another person would ask if they could play it out loud through the phone's speakers. The person suggests it would not be a good idea because the speakers on his phone are not that good.  Then someone else suggests to watch it on their phone phone because their phone would have a massive high-quality screen and loud and clear front facing speakers. The idea ends with those people enjoying what they are watching.

This idea is a realist narrative because someone could find themselves in a similar scenario in their everyday life.

The style of intertextuality will be used in the advert.

The target audience would mainly be teenagers. This is because they really like to listen to music.

The advert appeals to the target audience because  it clearly shows the listening of the speaker from the phone and shows how good the quality of the speaker is.

The advert clearly shows the unique selling point. The USP is the high-quality front facing speakers on the product.

The following picture is the storyboard for this idea:

Second Idea

The second idea is about  is a about a group of people wanting to set up a a small party. So, they call a friend To bring speakers for their party. Their friend comes in and shows them their phone and says the phone is as very loud and and has a clear listening experience.

This idea is also a realist narrative because someone could find themselves in a similar scenario in their everyday life.


The style of intertextuality will also be used in this advert.

The advert also appeals to the same target audience because  it clearly shows the listening of the speaker from the phone and shows how good the quality of the speaker is.

The advert clearly expresses the unique selling point. The USP is the high-quality front facing speakers on the product. It implies the speakers on the phone are as good as actual speakers.


The following picture is the storyboard for this idea:

AS2 Task 1 Mobile Phone Proposal

Mobile Phone Proposal

Me  and my group are proposing a mobile phone. The name of the phone is the Nexus 6P. 'P' stand for premium. The unique selling point of our phone will be the fact it has two front facing stereo speakers for a very high quality listening experience and the speakers being loud.

A picture of the survey we have used to get people opinions:

We also carried out a focus group with two people  asking  a few questions about what they want in a phone.

The following images are the analysis of the results of the survey:

Competitors advertisement:

This is a advert produce by Samsung. They are adverting their phone. They are showing the phone's capabilities of wireless charging.

The style that is used in this advert is humour . It  show people being distracted their phone  whilst doing various activities. They make the viewer laugh as it is silly to use a phone in some of the circumstances.

Me and my group intend to use the style of humour in our advert to create interest of the product to the audience.

AS2 Task 0 Languages of Advertisng

Languages of Advertising

There many types magazine genres, some are listed below:

Music

Sport

Fashion

News

Computing

Glamour

Food

Teen

Lifestyle

Fitness

Language devices are used to make the reader interested in reading it. Some examples devices are mode of address, reputation, alliteration, rhetorical question.

Colloquial language is used in the magazine cover above where it says "Are you a rinsta or a finsta".  This is slang which is mainly used in conversations and people who speak like this would understand it.


Emotive language is used as well, where it says "Health Scare". This creates emotion among the reader. As it suddenly makes them think about their health.

Mode of adress is used as well, where it says "My life". This is a use of mode of address because she is talking in first person. This is effective as it talks directly to the reader.

Alliteration is used, for example "Best Style & Beauty Hacks" and "Really Reverse". The first example emphasises the 'best' and 'beauty', which are key words that connect to the female target audience of the magazine. 

Rule of Three is used: "NCY, Milan, London". It's emphasising the best fashion capitals of the world.

Rhetorical Questions are used for example, "Sun Damage: Can you really reverse it?" This makes the reader want to continue reading the magazine, to find out the answer.

Monosyllabic:

First, the word "BillBoard" is an example of monosyllabic. Secondly the words "Waka Flocka Flame" is an example of colloquial language as it's slang. 

Alliteration

"Reshaping Radio" is an example of alliteration because both words start with the same letter.

Rhetorical Question:

 There are rhetorical questions on this front cover, which entices the reader to continue reading (and to buy) the magazine.   

AS1 Task 9 Refrencing

Refrencing

This is where I got my information from:

·      “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

·      “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”.  Issue 9 / February 2004. ISSN 1478-8616

·      “The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

·      "Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)

·      “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “Top 10 Programmes”  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

AS1 Task 8 Sources of Information in Advertising

Sources of Information in Advertising


Television ratings:

BARB is a company that collects information on television ratings. They do this by having a device installed to people's television set across the UK. This helps guesstimate the over all amount of people that watch a particular show.

Programme Profiles:

This is a breakdown of who views a specific program. This is helpful to an advertiser as they can target specific advert to a protocolar programme. For example people who watch football are predominantly men.

Rate Card:

This is a document containing information on the cost of placing an advert at a specific time and channel. This helps the agency by decide when and where to place an advert depending on the cost. For example Coronation Street is expensive to advertise in due to the amount of views.

Information Packs:

This is a document that expresses reasons why ad agencies should advertise on a specific channel. For example Channel 4 has a information pack that shows reasons why agencies should advertise on their channel.

•http://www.channel4sales.com/advertising

This is helpful to agencies in deciding what channel to advertise on.

AS1 Task 7 Audience Information

Audience information

It is useful because it gives them some ideas of what products are being sold and which products are more popular. This makes it easier for the advertisers to promote their new ideas. They do this by splitting different groups of people in the following ways:

• Standard Occupational Classification
• Psychographics
• Geodemographics 
• Age
• Gender

When making an advert TV advertisers need to know which target audiences appeal to certain people for example age gender and race.

BARB

Information about audience are given by companies such as BARB. This provides standard television audience measurement service for broadcasters.  For example BARB would provide information like:

Demographic is where they look look at the age and gender.

Geographic is where they look at the locations where their audiences are based in.

Psychographic is where they look at the attitudes behaved by the their audiece

Sociographic is where they look at the current trends that are popular that lie amongst their audience

The audience measurement panel is useful too and it sees which adverts are controversial. 

AS1 Task 6: Methods of Research

Methods of Research

It is very important to conduct research before planning an advertising campaign. This is because the planning team would need to understand what groups of people are being targeted such as, age and gender. They would also need to know what forms of adverts would positively effect the selected audience whether it is animation, documentary etc.

There are three different types of research:

Audience Research:

This type of research is where the advertising team research and identify what groups of audiences they are targeting. For example adverts would be targeted at specific groups of people at specific times like toys being advertised during a children's Tv show, this is because children would be their target audience. It is important to advertise at the right time where the target audience would be watching.

You would use this type of research when the advertising team wants to know exactly what group of people they are targeting such as children, teenagers, adults and they could be of any gender.

This type of research is useful as it lets the team know who the advert would relate to. For example an iPhone 6s advert would relate to teenagers and adults where as a little girl would like a doll from the film Frozen. The timing of adverts are also taken into account, for example a Dominos pizza advert would play at around 4:00 PM, this is because people are just getting home and they are thinking of what they want to eat.

Marketing Research:

This type of research is where the team looks at their competitors and compare  their performance to the competitors performance. They also look at current trends to see what people want for example Star Wars: The Force Awakens. Promotions are used to sell products, for example a Star Wars themed Kelloggs limited edition cereal boxes would sell over another brand.

You would use this research when launch a new product or promotion. For example when planning a new product like a new flavour of Walkers crisps. Walkers would have to conduct research to identify what people want before going into production.

Production Research:

This is where you look at the way your competitors produce their products also looking at the components they would be using, this could be implemented to your product to improve it. you would also look at where your product is produced to keep costs low for you as well as the customer.

Primary Research:

Primary research is the data/information that you have conducted yourself and the research has never been done by anyone else before. An example of primary research would be a focus groups, a focus group is where you organise a group interview to get customers feedback on a product and what they would want from the product.

The disadvantages of primary research would be that it is time consuming. The adverting agency would only be able to research a small sample of people. This would not give the full picture of the opinion of all the target audience. As the primary research would not give the preference of all the people watching the agency would have to go onto doing secondary research to get a larger picture.

Secondary Research:

Secondary research is a research done by someone else for some other purpose and you have access to that research. An example of this would be a survey conducted by someone else about what flavour of crisps most people liked last year. Secondary research can be helpful as it saves time and money. The research is usually found on the internet.

Qualitative and Quantitive Research:

Qualitative research usually involves ‘open questions’ for which the response need to be explained in a bit of detail, whereas quantitative research would involve ‘closed questions’.

An example of qualitative research would be ‘what additional service would you like to see in an Apple store?’.

As example of quantitative research would be ‘ Do you like to visit Apple stores?’.