AS1 Task 7 Audience Information

Audience information

It is useful because it gives them some ideas of what products are being sold and which products are more popular. This makes it easier for the advertisers to promote their new ideas. They do this by splitting different groups of people in the following ways:

• Standard Occupational Classification
• Psychographics
• Geodemographics 
• Age
• Gender

When making an advert TV advertisers need to know which target audiences appeal to certain people for example age gender and race.

BARB

Information about audience are given by companies such as BARB. This provides standard television audience measurement service for broadcasters.  For example BARB would provide information like:

Demographic is where they look look at the age and gender.

Geographic is where they look at the locations where their audiences are based in.

Psychographic is where they look at the attitudes behaved by the their audiece

Sociographic is where they look at the current trends that are popular that lie amongst their audience

The audience measurement panel is useful too and it sees which adverts are controversial.