Sources of Information in Advertising
Television ratings:
BARB is a company that collects information on television ratings. They do this by having a device installed to people's television set across the UK. This helps guesstimate the over all amount of people that watch a particular show.
Programme Profiles:
This is a breakdown of who views a specific program. This is helpful to an advertiser as they can target specific advert to a protocolar programme. For example people who watch football are predominantly men.
Rate Card:
This is a document containing information on the cost of placing an advert at a specific time and channel. This helps the agency by decide when and where to place an advert depending on the cost. For example Coronation Street is expensive to advertise in due to the amount of views.
Information Packs:
This is a document that expresses reasons why ad agencies should advertise on a specific channel. For example Channel 4 has a information pack that shows reasons why agencies should advertise on their channel.
This is helpful to agencies in deciding what channel to advertise on.
Television ratings:
BARB is a company that collects information on television ratings. They do this by having a device installed to people's television set across the UK. This helps guesstimate the over all amount of people that watch a particular show.
Programme Profiles:
This is a breakdown of who views a specific program. This is helpful to an advertiser as they can target specific advert to a protocolar programme. For example people who watch football are predominantly men.
Rate Card:
This is a document containing information on the cost of placing an advert at a specific time and channel. This helps the agency by decide when and where to place an advert depending on the cost. For example Coronation Street is expensive to advertise in due to the amount of views.
Information Packs:
This is a document that expresses reasons why ad agencies should advertise on a specific channel. For example Channel 4 has a information pack that shows reasons why agencies should advertise on their channel.
This is helpful to agencies in deciding what channel to advertise on.
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