Focus Group
I have recently conducted a focus group, including two people. They both watched the advert i have created and i asked the following questions:
What did you think of the advert?
They thought that the advert was very good and entertaining. It kept them engaged right till the end of the advert.
Was their anything specific you liked?
They both liked hoe picture in the background was showing up correlating to beat of the music. Also liked how the background was cut around the character when the music was playing.
Was the product shown clearly:
They were able to tell the product was the smartphone because the actor had used the phone to play music throughout speakers. Also ending where the phone was shown in the conciliation of the advert.
Was the USP of the product shown clearly?
They thought USP of the product was shown clearly and they identified the USP of the phone was the high quality speakers. They identified it because of the advert using the speakers of the phone, also the ending of the advert stating the speakers of the phone.
Would you buy this product?
They said they would buy the product because of the USP. They felt the phone was marketed differently to any other phones and really liked the speakers because they listen to music frequently.
Was the USP of the product shown clearly?
They thought USP of the product was shown clearly and they identified the USP of the phone was the high quality speakers. They identified it because of the advert using the speakers of the phone, also the ending of the advert stating the speakers of the phone.
Would you buy this product?
They said they would buy the product because of the USP. They felt the phone was marketed differently to any other phones and really liked the speakers because they listen to music frequently.
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