AS1 Task 9 Refrencing

Refrencing

This is where I got my information from:

·      “The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

·      “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”.  Issue 39 / February 2012. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

·      “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”.  Issue 9 / February 2004. ISSN 1478-8616

·      “The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

·      "Specs & Delivery | How to Deliver Commercials to Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)

·      “Top 30 Programmes” :  Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “Top 10 Programmes”  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

·      “How we do what we do”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

AS1 Task 8 Sources of Information in Advertising

Sources of Information in Advertising


Television ratings:

BARB is a company that collects information on television ratings. They do this by having a device installed to people's television set across the UK. This helps guesstimate the over all amount of people that watch a particular show.

Programme Profiles:

This is a breakdown of who views a specific program. This is helpful to an advertiser as they can target specific advert to a protocolar programme. For example people who watch football are predominantly men.

Rate Card:

This is a document containing information on the cost of placing an advert at a specific time and channel. This helps the agency by decide when and where to place an advert depending on the cost. For example Coronation Street is expensive to advertise in due to the amount of views.

Information Packs:

This is a document that expresses reasons why ad agencies should advertise on a specific channel. For example Channel 4 has a information pack that shows reasons why agencies should advertise on their channel.

•http://www.channel4sales.com/advertising

This is helpful to agencies in deciding what channel to advertise on.

AS1 Task 7 Audience Information

Audience information

It is useful because it gives them some ideas of what products are being sold and which products are more popular. This makes it easier for the advertisers to promote their new ideas. They do this by splitting different groups of people in the following ways:

• Standard Occupational Classification
• Psychographics
• Geodemographics 
• Age
• Gender

When making an advert TV advertisers need to know which target audiences appeal to certain people for example age gender and race.

BARB

Information about audience are given by companies such as BARB. This provides standard television audience measurement service for broadcasters.  For example BARB would provide information like:

Demographic is where they look look at the age and gender.

Geographic is where they look at the locations where their audiences are based in.

Psychographic is where they look at the attitudes behaved by the their audiece

Sociographic is where they look at the current trends that are popular that lie amongst their audience

The audience measurement panel is useful too and it sees which adverts are controversial.