Task Two Styles of Television Advertising
Advertisers are careful in targeting perticular audiences and use different styles to appeal to different people
Humour
This advert is good example of the style of humour. This is because the viewer can easily understand why it is funny and they easily can understand what the product is. This advert is funny as, when the presenter is writing something on the board, the people in the boardroom are literally doing what is said, instead of listening to the information carefully. The product is the whiteboard marker, you this because at the end the advert you hear a person say "Camlin whiteboard markers, easily erasable". While that is said you see the presenter easily erase what is on the whiteboard.
Parody
This advert is a good example of parody advertising. This is because the advert is showing a little girl dancing around the house, she thinks she is as good as a ballerina. It makes fun of the fact that she is not a good dancer. It implies that there is always a risk and that having house insurance is imperative.
Shock
This advert is a very good example of how shock is implemented into an advert. This shows a two unrelated people. one being a child and the other being a young man both playing football. Both of them were having a really good day. However, the young man had a quick pint before leaving, to celebrate the win of the game. The next scene shows the same person driving while singing along to his music, whilst showing the boy enjoying his day. Suddenly the driver clips the curb and loses control, This is because of slow reaction due to the alcohol. The car then catapults through the fence of the little boys garden. Which shockingly crashes and kills the boy, this is very graphic to the viewer. IT lets the viewer realise one pint can change everyones lives for the worst. The point is emphasised in "Never EVER drink and drive". Ever is red to show its Dangerous.
Repetion
This advert is a good example of repetition advertising, This is because the the repetition used in the advert is very noticeable in the sound that is played through out. The music from the beginning till the end has a catchy beat. The beat starts with just one sound and as the advert goes along more sound are included. The main sound is where 'Hard work' is sung all round the advert. It is showing different sports played by different people almost every clip, after each sport has been played, the athletes drink an energy drink called Gaterade.
Famous Faces
This advert is a very good representation of famous faces advertising. This is because it shows world famous Robert Dawny Junior. At the beginning he briefly introduces himself. Immediately after that he starts to boast about the awards that HTC has been given for their smartphone, the HTC One. He then starts to state why it is the best phone in the world. He says the new HTC One M8 outshines over its predecessor, whilst making the viewer jealous. He ends his talk by commanding the viewer to buy the phone immediately . HTC use hime because he is known for his Iron Man films that are related to technology so, he is good to be promoting a smartphone.
Surrealism
This advert is an effective example of surrealism. This advert is memorable to a viewer when first watching it, as it is hysterical to watch. This style is appropriate as it is humorous and shows the shaver is strong. There is a strong man representing both the man that is shaving and the stubble it's self. As the man is strong it implies the stubble is also strong. So, the shaver is easily able go through any stubble. The advert is successful as it is able to promote a the product to men who want a high quality shaver.
Intertexuality
This is where you use a caption, lyrics or phrases from something popular to promote the product.
This advert is a good example of intertexuality. this is because it is using a very well known theme tune almost anyone can relate to. ITs fun for young children to watch as the Muppets relate to them.
Parody
This advert is a good example of parody advertising. This is because the advert is showing a little girl dancing around the house, she thinks she is as good as a ballerina. It makes fun of the fact that she is not a good dancer. It implies that there is always a risk and that having house insurance is imperative.
Shock
This advert is a very good example of how shock is implemented into an advert. This shows a two unrelated people. one being a child and the other being a young man both playing football. Both of them were having a really good day. However, the young man had a quick pint before leaving, to celebrate the win of the game. The next scene shows the same person driving while singing along to his music, whilst showing the boy enjoying his day. Suddenly the driver clips the curb and loses control, This is because of slow reaction due to the alcohol. The car then catapults through the fence of the little boys garden. Which shockingly crashes and kills the boy, this is very graphic to the viewer. IT lets the viewer realise one pint can change everyones lives for the worst. The point is emphasised in "Never EVER drink and drive". Ever is red to show its Dangerous.
Repetion
This advert is a good example of repetition advertising, This is because the the repetition used in the advert is very noticeable in the sound that is played through out. The music from the beginning till the end has a catchy beat. The beat starts with just one sound and as the advert goes along more sound are included. The main sound is where 'Hard work' is sung all round the advert. It is showing different sports played by different people almost every clip, after each sport has been played, the athletes drink an energy drink called Gaterade.
Famous Faces
This advert is a very good representation of famous faces advertising. This is because it shows world famous Robert Dawny Junior. At the beginning he briefly introduces himself. Immediately after that he starts to boast about the awards that HTC has been given for their smartphone, the HTC One. He then starts to state why it is the best phone in the world. He says the new HTC One M8 outshines over its predecessor, whilst making the viewer jealous. He ends his talk by commanding the viewer to buy the phone immediately . HTC use hime because he is known for his Iron Man films that are related to technology so, he is good to be promoting a smartphone.
Surrealism
This advert is an effective example of surrealism. This advert is memorable to a viewer when first watching it, as it is hysterical to watch. This style is appropriate as it is humorous and shows the shaver is strong. There is a strong man representing both the man that is shaving and the stubble it's self. As the man is strong it implies the stubble is also strong. So, the shaver is easily able go through any stubble. The advert is successful as it is able to promote a the product to men who want a high quality shaver.
Intertexuality
This is where you use a caption, lyrics or phrases from something popular to promote the product.
This advert is a good example of intertexuality. this is because it is using a very well known theme tune almost anyone can relate to. ITs fun for young children to watch as the Muppets relate to them.
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