Analysing a Toys R Us Summer Advert
This advert uses the style of intertextuality.
The scenario for this advert is to promote the new toys to children so that they can get them for the summer.
The target audience is for younger children who wants toys.
The advert makes the audience envy the new toys because they want to buy the product. This is effective because the young children get their parents to buy the product.
The advert doesn't use any celebrities because it is not necessary for this advert.
Furthermore, the advert repeats the name of the store a couple of times to emphasise that the children should go to their store. to buy the products. However, all the products that was shown was made my a different brands and the brand names were clearly displayed. For example the swingset was made by Little Tikes which was shown clearly when doing a product close up of of the logo.
The advert uses commands to show that they want the audience to buy the product.
The music of the advert is also effective because it engages the viewer to watch on.
The advert is bright and colourful so, children can can enjoy watching it and it makes children want the products.
The different camera angles allow children to have a better idea of the product, it also allows for the product to represent size whilst the kids in the advert is it.
The voice over of a women telling the audience about the product is useful as the information further explains detail of the products being shown.
The advert creates a sense of happiness as it is set outside where the sun spangles in the sky, this is an image associated with happiness and fun.
All of the colours are bright and primary , which aims at pre-school who may not be able to read but can identify colours that are used in the advert.
The camera angles were minimal, there were close up shots looking at the children using the product mainly positioned at the children's faces. This allows a child watching the advert, want the product even more as they see someone else enjoying themselves. The camera all the way through the advert was tilted upwards from a low level to show it from a child's perspective. The final shot was at a distance clearly showing all the products advertised.
There were many editing techniques used. Firstly opening the advert with their logo bubbling up onto the screen.
The advert effectively uses the editing technique of a dissolve transition between showing each product. As this specific transition is used it shows them to be be in the same category of outdoor toys.
The advert is bright and colourful so, children can can enjoy watching it and it makes children want the products.
The different camera angles allow children to have a better idea of the product, it also allows for the product to represent size whilst the kids in the advert is it.
The voice over of a women telling the audience about the product is useful as the information further explains detail of the products being shown.
The advert creates a sense of happiness as it is set outside where the sun spangles in the sky, this is an image associated with happiness and fun.
All of the colours are bright and primary , which aims at pre-school who may not be able to read but can identify colours that are used in the advert.
The camera angles were minimal, there were close up shots looking at the children using the product mainly positioned at the children's faces. This allows a child watching the advert, want the product even more as they see someone else enjoying themselves. The camera all the way through the advert was tilted upwards from a low level to show it from a child's perspective. The final shot was at a distance clearly showing all the products advertised.
There were many editing techniques used. Firstly opening the advert with their logo bubbling up onto the screen.
The advert effectively uses the editing technique of a dissolve transition between showing each product. As this specific transition is used it shows them to be be in the same category of outdoor toys.
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