AS1 Task 5 Regulations

Regulations

Advertisements need to be regulated. Regulations are done by two main bodies ASA and OFCOM.

ASA

The ASA stands for Advertising Standards Authority. They are the independent regulator for all media in the UK. They apply the advertising codes,  which are made by the Committees of Advertising Practice. the ASA handle complaints that are sent to them, relating to media that is broadcasted around the UK. They also ensure that there is nothing offensive, misleading or harmful to the viewer that is currently being broadcasted.

OFcom

They are a regulator for communication in the UK. They regulate TV, radio, fixed lines,. radio waves and any wireless communication, mobiles and postal services. They ensure people in the UK are protected from scams when people report them.

The types of ads the ASA deal with include:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Advertisements on the Internet, including:
  • banner and display ads
  • paid-for (sponsored) search
  • Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 
• Commercial e-mail and SMS text message ads
• Posters on legitimate poster sites (not fly posters)
• Leaflets and brochures 
• Cinema commercials 
• Advertising within smartphone and tablet apps
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Ads on CD ROMs, DVD and video, and faxes
• Sales promotions, such as special offers, prize draws and competitions wherever they appear

The types of ads that OFcom deal with include:

Phone and internet:

• Nuisance calls and messages
• Billing and charges
• Changing provider
• Faults and service problems
• Contracts
• The way a service was sold
• Customer services

Television and radio

• A program the was seen
• 
  

Postal services

Controversial Advert

The Paddy Power blind football advert is the most controversial advert in 2010 as it had the most complaints. Out of over twenty five thousand complaints in 2010 Paddy Power received one thousand three hundred and thirteen.

The television advert opens with a shot of a kit bag marked Blind Wanderers FC and two teams of blind folded men in a middle of a game. A car is shown running on to the pitch before a player takes a kick, followed by a sound of a thud and a loud meow. 

This advert raised a lot of complaints as it implied animal cruelty by them kicking a cat. It also offended Blind people as it made light of of a serious situation,  It overall offended people who could identify that this was all wrong. 

The ASA concluded That the advert may have been offensive to some people but not harmful enough to remove it. It doesn't encourage animal cruelty but could influence children as they are inspired by footballers.

Banned Advert

The advert is unsuitable as it shows a boy giving red bull to pigs. It hints towards their slogan "Red Bull gives you wings". Afterwards he goes to his mum and asks her if he can go to a strip club. She says "When pigs fly", at they point the two pigs that were fed the red bull were seen flying past the window. It ends with him at the strip club.

The ASA had banned the advert because of it "normalising sexualising children"

AS1 Task 4 Analysing an advert

Analysing a Toys R Us Summer Advert

This advert uses the style of intertextuality. 

The scenario for this advert is to promote the new toys to children so that they can get them for the summer.

The target audience is for younger children who wants toys. 

The advert makes the audience envy the new toys because they want to buy the product. This is effective because the young children get their parents to buy the product. 

The advert doesn't use any celebrities because it is not necessary for this advert.

Furthermore, the advert repeats the name of the store a couple of times to emphasise that the children should go to their store. to buy the products. However, all the products that was shown was made my a different brands and the brand names were clearly displayed.  For example the swingset  was made by Little Tikes which was shown clearly when doing a product close up of  of the logo.

The advert uses commands to show that they want the audience to buy the product. 

The music of the advert is also effective because it engages the viewer to watch on. 

The advert is bright and colourful so, children can can enjoy watching it and it makes children want the products.

The different camera angles allow children to have a better idea of the product, it also allows for the product to represent size whilst the kids in the advert is it.

The voice over of a women telling the audience about the product is useful as the information further explains detail of the products being shown.

The advert creates a sense of happiness as it is set outside where the sun spangles in the sky, this is an image associated with  happiness and fun.

All of the colours are bright and primary , which aims at pre-school  who may not be able to read but can identify colours that are used in the advert.

The camera angles were minimal, there were close up shots looking at the children using the product mainly positioned at the children's faces. This allows a child watching the advert, want the product even more as they see someone else enjoying themselves. The camera all the way through the advert was tilted upwards from a low level to show it from a child's perspective. The final shot  was at a distance clearly showing all the products advertised.

There were many editing techniques used. Firstly opening the advert with their logo bubbling up onto the screen.

The advert effectively uses the editing technique of a dissolve transition between showing each product. As this specific transition is used it shows them to be be in the same category of outdoor toys. 

AS1 Task 3 styles of advertising

Task Two Styles of Television Advertising

Advertisers are careful in targeting perticular audiences and use different styles to appeal to different people

Humour

This advert is good example of the style of humour. This is because the viewer can easily  understand why it is funny and they easily can understand what the product is. This advert is funny as, when the presenter is writing something on the board, the people in the boardroom are literally doing what is said, instead of listening to the information carefully. The product is the whiteboard marker, you this because at the end the advert you hear a person say "Camlin whiteboard markers, easily erasable". While that is said you see the presenter easily erase what is on the whiteboard.

Parody

This advert is a good example of parody advertising. This is because the advert is showing a little girl dancing around the house, she thinks she is as good as a ballerina. It makes fun of the fact that she is not a good dancer. It implies that there is always a risk and that having house insurance is imperative. 

Shock

This advert is a very good example of how shock is implemented into an advert. This shows a two unrelated people. one being a child and the other being a young man both playing football. Both of them were having a really good day. However, the young man had a quick pint before leaving, to celebrate the win of the game. The next scene shows the same person driving while singing along to his music, whilst showing the boy enjoying his day. Suddenly the driver clips the curb and loses control, This is because of slow reaction due to the alcohol. The car then catapults  through the fence of the little boys garden. Which shockingly crashes and kills the boy, this is very graphic to the viewer. IT lets the viewer realise one pint can change everyones lives for the worst. The point is emphasised in "Never EVER drink and drive". Ever is red to show its Dangerous.

Repetion

This advert is a good example of repetition advertising, This is because the the repetition used in the advert is very noticeable in the sound that is played through out. The music from the beginning till the end has a catchy beat. The beat starts with just one sound and as the advert goes along more sound are included. The main sound is where 'Hard work' is sung all round the advert. It is showing different sports played by different people almost every clip, after each sport has been played, the athletes drink an energy drink called Gaterade.

Famous Faces

This advert is a very good representation of famous faces advertising. This is because it shows world famous Robert Dawny Junior. At the beginning he briefly introduces himself. Immediately after that he starts to boast about the awards that HTC has been given for their smartphone, the HTC One. He then starts to state why it is the best phone in the world. He says the new HTC One M8 outshines over its predecessor, whilst making the viewer jealous. He ends his talk by commanding the viewer to buy the phone immediately . HTC use hime because he is known for his Iron Man films that are related to technology so, he is good to be promoting a smartphone.

Surrealism

This advert is an effective example of  surrealism. This advert is memorable to a viewer when first watching it, as it is hysterical to watch. This style is appropriate as it is humorous and shows the shaver is strong. There is a strong man representing both the man that is shaving and the stubble it's self. As the man is strong it implies the stubble is also strong. So, the shaver is easily able go through any stubble. The advert is successful as it is able to promote a the product to men who want a high quality shaver.

Intertexuality

This is where you use a caption, lyrics or phrases from something popular to promote the product.

This advert is a good example of intertexuality. this is because it is using a very well known theme tune almost anyone can relate to.  ITs fun for young children to watch as the Muppets relate to them.