(FINAL DRAFT) Final Evaluation
Product:
The product we were showing the advert was called the Nexus 6P, P stands for premium. It is a smartphone and the USP of it is the the dual front facing speakers for the best listening experience.
Target Audience:
This product will be aimed at teenagers, who like listening to music outlaid and watching videos on their phones.
The idea behind the advert was to show how brilliant the speakers in the phone really are. Also Because the advert is using teenagers (who are the target audience), the phone would be more attractive to them.
Audience Feedback:
I used one method to receive audience feedback. I carried out a focus group. I predominantly asked the group qualitative questions.
I Asked Questions Like:
Was their anything specific you liked?
Was the product shown clearly?
Was the USP of the product shown clearly?
The reason I asked these types of qualitative was because the audience could give detailed answers on different aspects of the advert.
They said things like:
They thought that the advert was very good and entertaining. It kept them engaged right till the end of the advert.
They both liked hoe picture in the background was showing up correlating to beat of the music. Also liked how the background was cut around the character when the music was playing.
They were able to tell the product was the smartphone because the actor had used the phone to play music throughout speakers. Also ending where the phone was shown in the conciliation of the advert.
I feel that I asked the best and most effectively. This is because i received detailed answers for the audience..
My Opinions On The Advert
I think the video was very successful. This is because the video was able to reach the intended audience and kept them engaged.
Some improvements I would make in the video would be to add text to the bottom of the video screen. This would allow people to understand the product.
Conciliation:
In conciliation the technical production of the advert good through most of the video but, there was some jiggering at the beginning of the video when the camera was moving with one of the characters
The video clearly showed what the product was and successfully sells the product.
The idea of the advert was very good and came out very well on the final advert.
My Opinions On The Idea
The idea was very good and there would not be much to change, this is because the idea met all the requirement that me and the group needed.
Conciliation:
Overall the final advert was excellent and achieved the aims and objectives we needed. the target audience was clear as well as what the product was.
I am very happy with the final advert and it came out very well
Product:
The product we were showing the advert was called the Nexus 6P, P stands for premium. It is a smartphone and the USP of it is the the dual front facing speakers for the best listening experience.
Target Audience:
This product will be aimed at teenagers, who like listening to music outlaid and watching videos on their phones.
The idea behind the advert was to show how brilliant the speakers in the phone really are. Also Because the advert is using teenagers (who are the target audience), the phone would be more attractive to them.
Audience Feedback:
I used one method to receive audience feedback. I carried out a focus group. I predominantly asked the group qualitative questions.
I Asked Questions Like:
Was their anything specific you liked?
Was the product shown clearly?
Was the USP of the product shown clearly?
The reason I asked these types of qualitative was because the audience could give detailed answers on different aspects of the advert.
They said things like:
They thought that the advert was very good and entertaining. It kept them engaged right till the end of the advert.
They both liked hoe picture in the background was showing up correlating to beat of the music. Also liked how the background was cut around the character when the music was playing.
They were able to tell the product was the smartphone because the actor had used the phone to play music throughout speakers. Also ending where the phone was shown in the conciliation of the advert.
I feel that I asked the best and most effectively. This is because i received detailed answers for the audience..
My Opinions On The Advert
I think the video was very successful. This is because the video was able to reach the intended audience and kept them engaged.
Some improvements I would make in the video would be to add text to the bottom of the video screen. This would allow people to understand the product.
Conciliation:
In conciliation the technical production of the advert good through most of the video but, there was some jiggering at the beginning of the video when the camera was moving with one of the characters
The video clearly showed what the product was and successfully sells the product.
The idea of the advert was very good and came out very well on the final advert.
My Opinions On The Idea
The idea was very good and there would not be much to change, this is because the idea met all the requirement that me and the group needed.
Conciliation:
Overall the final advert was excellent and achieved the aims and objectives we needed. the target audience was clear as well as what the product was.
I am very happy with the final advert and it came out very well