AS2 Task 4

Task 4

We should not run into any issues pertaining to legal and ethical issues e.g. copyrighted music, copyright of ideas . We have not stolen anyone else's idea.

We as a group came up with the advert idea. We did look at other adverts made by other companies who have a similar product. We did not copy any of their ideas, we just looked at them for inspiration on how our advert could be.

We will not have false claims shown  in our advert. The advert would not claim do be the best at anything because that would lead to a very controversial and opinionated advert.

In the advert we will not swear and curse so, should not offend anybody viewing it. We will try and avoid anything that may offend any viewer, we will think very carefully when doing the production of the advert.

The product Will be shown frequently in the advert so, the viewer can easily see it and identify that the advert would be about that product.

The advert would be suitable for all all age groups including children. It would not have a negative impact on anybody including children.

We are fooling the guidelines provided by the ASA:

https://www.asa.org.uk/?gclid=CjwKEAjwi9K4BRCQzq7d1c6A_XASJABueAO2EjTQjMHyvLkQ__85y78I1WwCUK5QnF3g3AQwMJ3XWBoCNd_w_wcB

The picture above shows the definition of the different types of copyright.

AS2 Task 3: Requirements for Production

Requirements for Production

We will be carrying out the first advert idea in the ideas generation post.

Technical Equipment

We would need the following things for the production of the advert:

We will need a Nexus 6P (smart phone) and any other smart phone, these would be found from our group's personal property. We will also need some earphones also found from our personal property. The recording equipment would consist of a camera and an external microphone borrowed from the school.

We will be carrying out the production in school. The equipment used will not cost anything as they would already be owned by people in the group and will borrowed by the school.

The production of the advert will approximately take two days. Each shot would take around fifteen seconds on average

If we did not have the school to borrow the recording equipment, we would look for a camera rental shop.

Filming Location

We will be filming the  advertisement in the school.

We would get permission From the media teachers in the school, they would be able to let us film on the school premises. We would get to the location by walk. Some problems we would encounter could include students moving lessons and making noise in the corridor. If we were to film outside the weather conditions could interfere, most likely rain.

Other alternatives of filming locations could be a house and or a park in the local area.

Actors and Actresses

We will have three actors and one actress, we are all teenagers. Our group will be doing the acting, we will not need to carry out auditions for more actors. We will not hire any actors and we will not pay any actors. We will hopefully do a good job of acting. As we will not be performing in the public, we would not need a disclaimer to show we are performing.

Costumes and Props

We would be wearing casual everyday clothes and will be using two smartphones and a pair of earphones for the production of the advertisement. We will source all of our customs and props from our groups personal property.

AS2 Task 2: Ideas Generation

Ideas Generation

First Idea

The contents of our first idea was that we would have somebody watch something on their phone whilst listening through their headphones. Soon afterwards, another person would ask if they could play it out loud through the phone's speakers. The person suggests it would not be a good idea because the speakers on his phone are not that good.  Then someone else suggests to watch it on their phone phone because their phone would have a massive high-quality screen and loud and clear front facing speakers. The idea ends with those people enjoying what they are watching.

This idea is a realist narrative because someone could find themselves in a similar scenario in their everyday life.

The style of intertextuality will be used in the advert.

The target audience would mainly be teenagers. This is because they really like to listen to music.

The advert appeals to the target audience because  it clearly shows the listening of the speaker from the phone and shows how good the quality of the speaker is.

The advert clearly shows the unique selling point. The USP is the high-quality front facing speakers on the product.

The following picture is the storyboard for this idea:

Second Idea

The second idea is about  is a about a group of people wanting to set up a a small party. So, they call a friend To bring speakers for their party. Their friend comes in and shows them their phone and says the phone is as very loud and and has a clear listening experience.

This idea is also a realist narrative because someone could find themselves in a similar scenario in their everyday life.


The style of intertextuality will also be used in this advert.

The advert also appeals to the same target audience because  it clearly shows the listening of the speaker from the phone and shows how good the quality of the speaker is.

The advert clearly expresses the unique selling point. The USP is the high-quality front facing speakers on the product. It implies the speakers on the phone are as good as actual speakers.


The following picture is the storyboard for this idea:

AS2 Task 1 Mobile Phone Proposal

Mobile Phone Proposal

Me  and my group are proposing a mobile phone. The name of the phone is the Nexus 6P. 'P' stand for premium. The unique selling point of our phone will be the fact it has two front facing stereo speakers for a very high quality listening experience and the speakers being loud.

A picture of the survey we have used to get people opinions:

We also carried out a focus group with two people  asking  a few questions about what they want in a phone.

The following images are the analysis of the results of the survey:

Competitors advertisement:

This is a advert produce by Samsung. They are adverting their phone. They are showing the phone's capabilities of wireless charging.

The style that is used in this advert is humour . It  show people being distracted their phone  whilst doing various activities. They make the viewer laugh as it is silly to use a phone in some of the circumstances.

Me and my group intend to use the style of humour in our advert to create interest of the product to the audience.