AS1 welcome Task 1

“Welcome to ‘An Introduction to Advertising’. A blog designed to tell you everything you need to know to be successful in the world of advertising!” This blog will provide you with details of …..

• Different formats of advertising
• Different purposes of advertising
• Examples of effective/ineffective advertising campaigns
• Examples of controversial advertising campaigns
• Different styles of television advertisements
• How television adverts are researched and designed
• How television adverts are produced
• Common Codes and Conventions
• How advertising is regulated.

Forms of Advertising Task 2

There are different types of advertising and i am now going to introduce each one and talk about how effective or ineffective each type of advert might be.

   Realist narrative

This is a real life scenario which adverts adopt so the view can recognise that it is a day to day activity. The fairy liquid advert was about things that happen on an everyday bases. The advert plays with your emotions, it was meant to as they wanted for you to continue watching the ad.

An example of this is the fairy liquid advert.  The benefits of buying the product were emphasised, people don't buy the product they buy the benefits that derive from them. a successful advert will fulfil a need and demonstrate how this particular product fulfils that need. This advert did that because it showed the product through out the advert and emphasises the brand.

Anti-realist narrative

An anti-realist narrative is something that is not real but is representing real life, with an imaginitive spin. They use animations and profesional editing to exaggerate a product they are trying to sell.  It is  opposite of a 'realist narrative'. Although it tells a story, the story is made out to be surreal and nothing like our reality

An example of anti-realist narrative is the   John Lewis Christmas campaign in 2014. This is a story about Sam and his best friend Monty the penguin. This is a tale of friendship, love and giving a gift they have been dreaming of. This advertisement was effective because it had 'heart' and pulled at the viewers heart strings by showing Sam enjoying his time with Monty. The advert is effective because it creates nostalgia in the viewer as everyone was once a child and can relate to him. This advert is a stand alone advert which means that it only broadcasts at christmas time for that year. It indirectly promotes their products as it does not specify a product almost all of the products shown is what they sell in store  for example TVs, textiles, clothes and soft furnishing. It effectively targets the audience who are children by showing a penguin that they would want but in reality it is a stuffed toy which is available to buy in John Lewis

Animation

Animation adverts are effective because it lets the viewer enjoy the advert. it also  makes it memorable to the viewer. animations in a advert also would not occur in real life so, it makes everyday scenarios more enjoyable by putting an imaginative spin to it.

This Audi advert is a good example of animation advertising. This is because it shows one of their cars falling from space into the earth and landing on the ground very smoothly. This is effective as it is showing how well the car can grip the ground, Audi calls this Quotro. When the car is falling it attracts someone to watch it, the sound effects also make it more thrilling to watch. This is also something that wouldn't  happen in real life. Once the car is driving on the road there is fast paced music that continues the thrill and shows how great the car is. As the car is red it implies that the car is daring and is willing to drive in any condition.

Documentary

This form of tv advertising shows the audience how to use the product successfully, which is efficient because it makes the audience know how to use it, which makes the audience want to buy the product.

The iPhone 6s Documentary advert is a good example of documentary  advertising. This is because  it shows the iPhone 6s through out the video and also shows how to use the main feature and how to use it successfully.  This is efficient as the audience then know how to use the feature that differentiates this phone form the last phone. As the the audience now know how to use the iPhone 6s, they would be encouraged to buy it.

Talking Heads

Talking heads is where the people in the advert talk directly talking to the camera. It is most often used in charity adverts, when people have benefited from the charity speak to the viewer, often thanking them for their efforts. The main purpose is to engage the viewer.

This advert is a good example of  talking heads advertising as there are multiple people that are speaking directly into the camera and engaging directly with the viewer. They are trying to convince the viewer to choose their service, which would help the viewer find the best bank. They are engaging with the view by using language techniques to passed e.g personal language rhetorical question and commands.

Series

This is a advertising campaign which is series of advertisement messages which share a single idea and theme which make up an integrated marketing communication. The advertisements may have a very similar style to make sure that the viewer knows that all the adverts in the same series has been created by the same people.

The video above contains three adverts that are a part of the same series. These adverts are a good example of series advertising. This is because the adverts are consistently showing the same message, that their white board markers are "easily erasable". The adverts are also good because they are funny and also simple as the point is easily put across to the viewer.

My Pencil Advert

My Pencil Advert.

I was given the task to make an advert about a pencil and emphasis that it is not just a pencil its a Staedtler pencil. We had to express why people should be interested in the pencil. I was working in a group of four. I was working with Timi, Tom and Alea.

Our scenario was that a pencil would drop from my table and Timi walks  in and picks up the pencil. He is confused as to what the pencil is so, he starts to imagine what the pencil could be. The first of two was thinking it was a magic wand so, he opened a door with the wand and he done this without touching the door! He also done this by pointing at the door with the wand and the door flung open!

The second of two ideas he was thinking was that he could use it as a weapon. He was imagining that he was attacking Alea with the Staedtler pencil!

After Timi was imagining about what the pencil could be, Tom walked up to him and Timi asked him "What is this?". Tom makes him realise its just a pencil and nothing else.

After Timi has realised it is just a pencil, the footage cuts into Tom writing on a piece of paper showing what the Staedtler pencil is actually used for.